Heart Evangelista is starting 2025 with a bang as she surprised her social media followers with her bold new look.

Heart Evangelista is in her "cherry violet" era. Evangelista/Instagram

The actress and style icon is now sporting a new hair color, which she referred to as “cherry violet.”

Fans and friends of Evangelista said they like her “cherry violet” locks, with many of them expecting that she will once again set a new trend.

“New hair inspo,” one netizen said.

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“Can’t wait to see you rock this hair in Fashion Week!” another added.

Evangelista rose to fame as a style influencer after being recognized by the likes of Vogue Magazine, Harper’s Bazaar, and Forbes France.

Last year, she was dubbed as the country’s “Queen of Fashion” by the society magazine Tatler Philippines.

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